Friday, 25 November 2011

Editing the song.

After finally deciding on which song to use for are music video we needed to plan how we would have jess lip syncing to the words. In order to make things look right we decided we would have to speed up the song and have jess lip syncing faster and moving faster. Then when it comes to editing the film we would slow it down to have everything fit together.

This would result in jess lip syncing perfectly while her movements and everything around her is slow like in the actual video

Codes and conventions of a CD cover.







CD cover analysis.

Slipknot. Genre: Heavy Metal

Typically, the front of a heavy metal cover is dominated by black. Generically, there is the name of the band on front in the noticeable style, which Slipknot always uses on their name making it recognisable for their audience. The image of the band on front is highly recognisable as Slipknot wear highly visually attracting masks. Also noticeable in the band is how many members it contains, 9 in total up until the death of a band member leaving them with just 8 members left. Not many bands contain this many members, having them all on the front cover is more appealing for the fans as they love images of their favourite band only increasing the star image of the group. Slipknot have a very dark/gothic look with all their masks which is why the red in this album colour works very well as it connotes blood, death or even anger since most of their music is very loud and screamed. This may be seen as a negative image for younger audiences due to the nature of their tracks on their albums and also in the way the band are represented in their music videos and on their album covers.

Paramore. Genre: Pop punk/Alternative Rock

This very simple cover is very recognisable by the dissected butterfly on it. If placed among albums its simplicity and the bright butterfly would stand out, as the butterfly is iconic of this album and has become a well-known symbol for the band. Paramore only have 3 albums out, none of which contain images of the band on the front. Meaning if their audience is looking for a Paramore CD they won’t look for the bands image but instead one of the symbols which have become part of Paramore. The font on the front is very simple and to one side keeping the over all appearance of the album neat. The title of the album is actually smaller and in a slightly fancy handwriting style above the name of the band, to keep with the simple style of the album and also as the name of the band is more important than the title of the CD as this is a bigger category when browsing for music. The name of the band is larger then the title size in case fans don’t recognise the album or if someone wants to get into Paramore they can choose this from the shelf. Paramore are a well-known band, most probably recognised by their RIOT! Album as the Riot style appeared on there merchandise. This image is associated with the band, like how the gothic masks are associated with Slipknot.

Aerosmith. Genre: Hard rock.

First forming in the 1970’s Aerosmith are a well Known band sometimes referred to as “The Bad Boy from Boston” and “America’s Greatest Rock and Roll Band”. This album cover is in the shape of a skull, however the Artwork on it is what makes it look like a skull. The children on the cover have large hair making it look like the eye sockets in a skull. The small figures they are playing with look like the teeth on the skull. I can’t see what exactly is making the shape of the nasal cavity. This album cover is art instead of an image of the band, keeping their star image as a heavy rock band by having an unusual but recognisable album cover. The cover is rather dark looking, with a gravestone on but also a microphone and mic-stand. The cover is designed to look like an old illustration from medieval times. Black and browns keep the cover mainly dark. However the skull is lit with an abstract like colouration of yellow, red, blue and some green, which spreads or glows onto its surroundings adding slight colour to the darkness of the album cover. The font used for the name of the album (Plus “The very best of”) is designed in a way, which makes it seem old, with all its sharp and jagged edge. The name of the band is somewhat out of place as its large, pink and flamboyant, the complete opposite of the rest of the cover making it stand out greatly. The style of which their name is presented will mean their album will stand out to their fans on a shelf with other CDs around it.

Back of an Album cover

The back of an album cover may contain the same style as the front of the cover such as this one. A kind of war ground is shown on the back to keep with the genre and image of the group. However it won’t contain an image of the band. As this CD is most likely a heavy metal one the colours are kept dark. Using black, grey and red (Red usually connotes blood or the emotion of anger) the cover is kept gothic looking, making it easier to print the font over the top of it in white making it stand out more and making it easier to read.
Primarily the back of a CD album will have the list of the songs and which order they are on the CD.  This is the main purpose of the back of a CD cover. The font will be the same as on the front to keep with the style of the CD. At the bottom you will find the barcode and the legal information and copyright claims like which company owns the rights to the bands music.

With a CD cover which contains a mixture of songs like this KERRANG! CD, the songs and artists are listed so you can have a look on the back of the CD cover before purchasing. The reason this is done is it provides the audience with a wider range of songs within the genre therefore making the CD more appealing as it does not contain songs from just one band.

Wednesday, 23 November 2011

Long time planning.

Date:  26/11/11                                     
Shots: 1-15                                                                    
Props Needed: Jar of hearts.
Equipment needed: Tripod, Video camera, Steady cam.
Costume: Black shoes,  Dark navy blue jeans,Dark coat,  Dark shoes, Dark denim  jacket.White dress.
--------------------------------------------------------------------------------------------------------------
Date: 7/1/12 (unless it snows)
Shots: 16-32
Props needed: Photo
Equipment: Tripod, Video camera, Steady cam, Safety lighter
Costume: Black shoes,  Dark navy blue jeans,Dark coat,  Dark shoes, Dark denim  jacket.White dress.

Thursday, 17 November 2011

Shot list Rough ideas

1) Establishing shot of the forest
2) Establishing shot of the forest
3) Establishing shot of the forest
(All of these shots will show different parts of the forest)
4) Forest shot of the forest - slow pan to Jess leaning against a tree.
5) Position of the camera moves to a side long shot of Jess as she walks away from the tree from point A to B
6) Mid shot of Stevens, he's not looking directly into the camera.
7) Camera position changes to in front of Jess, she walks into a close up, she stops when in the position. Steven is in the background as shes walking into the close up.
8) Tracking mid shot of Jess. Going from her left side to in front of her.
9) There's a small pause. Steven will be seen leaning against a tree on her right but in the background, there will be a focus pull to blur Jess's face and to get Steven in focus.
10) Focus pull again to blur out Steven and get Jess into focus before the rest of the tracking shot continues and ends on her right side.
11) High angle shot looking down on Jess and Steven as she walks away from Steven who is still leaning against the tree in the background.
12) Close up  of the jar at the base of a tree. Jess's feet walk the jar which is filed with hearts. There is a small delay once Jess's feet are out of the shot as Stevens feet come into the shot, as he walks past he drops another heart into the jar.
13) The camera is positioned behind the jar, so the opening of the jar is at the bottom of the shot and Jess and Steven can be seen over it walking away from the camera.
14) Mid tracking shot of in front of Jess, her walking towards us as we film her. Her lip syncing
15) Steven enters the shot from behind Jess and grabs onto her right shoulder and pulls her around to look at him.
16) Camera position changes to long shot of the pair looking at each other before they break out into dance.
17) Undecided dance shots -
18) Undecided dance shots
19) Undecided dance shots
20) Undecided dance shots
21) Undecided dance shots
22) Undecided dance shots
23) Undecided dance shots
24) Jess Pushing Steven away
25) Undecided shot of Jess lip syncing -
26) Undecided shot of Jess lip syncing
27) Undecided shot of Jess lip syncing
28) Undecided shot of Jess lip syncing
29) Undecided shot of Jess lip syncing
30) Undecided shot of Jess lip syncing
31) Undecided shot of Jess lip syncing.
32) Ending shot (Film Jess singing first)

Wednesday, 16 November 2011

New Questionnaire Results

We are both pleased with the results of our questionnaire and now understand what our target audiences (16-24 year olds)  like in this music video. This now makes it easier to make a music video which would appeal to them.
85% of the people who took our questionnaire liked the song where as only 3 people (15%) dislike the song. Even better is that 95% liked the elegant slowness and the dark themes within the music video.

Question 7 was answered wrong by much of the target audience because 5% (1 person) answered no to question 6, yet 3 people answered question 7 where as there should only be one response to question 7. This might be our own fault for not making the question clear enough. This means that we will ignore the results from question 7 and stay with the idea of a mixed narrative and performance video.



DownloadCreate Chart2. Do you like the song?
answered question20
skipped question
0
Response
Percent
Response
Count
Yes
85.0%17
No
15.0%3
DownloadCreate Chart3. Do you think the song corresponds with the music video?
answered question20
skipped question
0
Response
Percent
Response
Count
Yes
75.0%15
No
25.0%5
DownloadCreate Chart4. Do you like the dark themes with the slow elegant shots within the video?
answered question20
skipped question
0
Response
Percent
Response
Count
Yes
95.0%19
No
5.0%1
Download5. If you answered no to the previous question, what would you prefer to see?
answered question1
skipped question
19
Response
Count
Show Responses1
DownloadCreate Chart6. Do you like the mix of performance and narrative?
answered question20
skipped question
0
Response
Percent
Response
Count
Yes
95.0%19
No
5.0%1
DownloadCreate Chart7. If you answered no, which would you prefer to see?
answered question3
skipped question
17
Response
Percent
Response
Count
All performance
33.3%1
All narrative
66.7%2
Other (please specify)0
DownloadCreate Chart8. Do you like the fog machine effects and haziness within the video?
answered question20
skipped question
0
Response
Percent
Response
Count
Yes
80.0%16
No
20.0%4
DownloadCreate Chart9. Do you think the video would work as well without the fog machines and the haziness?
answered question20
skipped question
0
Response
Percent
Response
Count
Yes
50.0%10
No
50.0%10
If you answered yes, is there any sort of substitute for the fog that you would like to see?
Hide Responses
3
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Showing 3 text responses

No responses selected
Dark effects
11/11/2011 12:07View Responses
shadows
9/11/2011 21:25View Responses
no
9/11/2011 10:51View Responses
DownloadCreate Chart10. Do you like her slow movements within the video?
answered question20
skipped question
0
Response
Percent
Response
Count
Yes
95.0%19
No
5.0%1
If you answered no, would you like it if it was sped up by just a tad?
Show Responses
1